But if you choose a CPC of $1, that will get you 100 clicks for the month, but your ad may not appear for every search. Once those clicks are reached, your ad will not appear until the next month. So if you choose, say, $100 per month but your CPC is $5, that will get you only 20 clicks for that month. With Google Pay‑Per‑Click, you can determine the maximum you want to spend per month. So you are competing with other companies as to how often and where your ad will appear. If you choose a price lower than the lowest price shown, your ad may only appear on every, say, 10 searches. If you choose a price higher than the highest price shown, you are more likely to appear closer to the top of the page or closer to. The Google Pay‑Per‑Click program will give you a price range for each click for that term.

But if you want to use the term 'construction', you will pay much more.ĬPC works almost in an auction format. For instance, if you want people to find your company using the search term 'yellow zebra umbrellas', your CPC will be very low due to no competition. The more popular a search term, the more competition, and the higher the CPC. The cost per click (CPC) varies depending on the search terms you want people to find you with, and your competition for that keyword or phrase. Obviously, ads on the top of Page One of Google are the most expensive. Where and how often your ad appears in Google Search (top or bottom of page, and which page) depends on how much you spend. The paid ads say 'Ad' to the left of the website address. When you use Google Ads Pay‑Per‑Click services, your ad will ideally appear on the very top or very bottom of Google search results pages (separate from the regular search results). The most popular is Google Ads (formerly called AdWords). Pay‑per‑click (PPC) is a method of online advertising that charges you each time someone clicks on your ad.

Google ads pay per click