In this section, we walk through how to set up a campaign and build your ad(s) - plus some best practices and tips for each. When establishing who it is you're going to target, LinkedIn provides over 20 different audience attributes and targeting categories that you can select from - examples include company name, company size, member groups, member interests, member schools, job title, job seniority, and skills. With LinkedIn, the process of selecting the audience you're going to target works the same way, no matter which type of ad you select. How does LinkedIn targeting work?Īd targeting in LinkedIn helps you run a successful advertising campaign - that's because when you target the right people, it leads to greater engagement and more conversions. Reviewing these options now will help you in step three below, where we review targeting on LinkedIn. Here's some more information on how LinkedIn targeting actually works and what those targeting options are. In the above definition, we mentioned LinkedIn targeting options. LinkedIn Ads work in five steps, once you have LinkedIn Campaign Manager: 1) Choose an objective (awareness, consideration, or conversions), 2) Select targeting criteria, 3) Pick an ad format (sponsored, message, dynamic, or text ads), 4) Set an ad budget, and 5) Measure your ad's success.

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